Welcome Every Customer with Smile: It’s important that whenever you deal with your customers, you smile. If you have a bricks-and-mortar business, you must make eye contact with them when they walk through the door so they feel welcomed and valued. Smiling instantly makes you look more attractive and approachable. It is also more likely to draw people to you and help diffuse a tense atmosphere Know your products: Conveying knowledge about products and services will help you win a customer’s trust and confidence. Know your company’s products, services and return policies inside out. Try to anticipate the types of questions customers will ask. Make sure your employees are fully trained about your products. Periodically take the time to make sure all employees are onboard with new developments, products, and protocols.